Our Strengths

私たちの強み
Our Strengths
マーケティングとブランディング マーケティングとブランディング

Do you have these concerns when planning to introduce your brands to Hong Kong?

1 How are the overall local market, culture, and consumer behaviors?
2 How is the market size? Is the market saturated or highly competitive?
3 Where are my potential consumers and how to reach them?
4 What kind of communication messages is attractive to local consumers?

With a thorough understanding of local consumers and market insight, SUNWA can introduce and build successful growth strategies for your brands in Hong Kong and Macau. Our marketing strength ranges from strategic planning, advertising, event & PR management, market research, product understanding, and packaging localization.

Integrated Marketing Solutions

統合型マーケティングコミュニケーション
  • 市場トレンドアップデート
    Market Trend & Insight Update
  • 商品理解
    Product Understanding
  • カスタマージャーニー
    Consumer Journey
  • タッチポイント分析
    Touch Point Analysis
  • STP 設定
    Segmentation-Targeting-Positioning Strategy
  • ローンチプラン策定
    Launch Plan & Execution
  • 中長期ブランディングプラン立案
    Mid to Long Term Branding Strategy
  • ラインナップ提案
    Lineup Proposal
  • 香港向けPOP/パッケージデザイン製作
    Localized point of sales material /Packaging design
  • BTLマネジメント
    Below-the-line Management
  • メディアプラン策定
    Media Strategy
  • ATL実行
    Above-the-line Execution (Online & Offline)
  • イベント&PR実施
    Event & PR
  • キャンペーン結果調査・レビュー
    Post-Campaign Survey & Review
  • 市場トレンドアップデート
    Market Trend & Insight Update
  • 商品理解
    Product Understanding
  • カスタマージャーニー
    Consumer Journey
  • タッチポイント分析
    Touch Point Analysis
  • STP 設定
    Segmentation-Targeting-Positioning Strategy
  • ローンチプラン策定
    Launch Plan & Execution
  • 中長期ブランディングプラン立案
    Mid to Long Term Branding Strategy
  • ラインナップ提案
    Lineup Proposal
  • 香港向けPOP/パッケージデザイン製作
    Localized point of sales material /Packaging design
  • BTLマネジメント
    Below-the-line Management
  • メディアプラン策定
    Media Strategy
  • ATL実行
    Above-the-line Execution (Online & Offline)
  • イベント&PR実施
    Event & PR
  • キャンペーン結果調査・レビュー
    Post-Campaign Survey & Review

Campaign Management

キャンペーンマネージメント

Utilizing the SUNWA Integrated Marketing Solutions, we have successfully brought the men’s grooming brand GATSBY to the No.1 Hair Styling Brand position since 2009, and facial cleansing brand Bifesta with continuous growth and significant market share since launch. We believe all brands have their unique mission to serve consumers. We will tailor-made strategies based on your mission and brand strategies to ensure the concept is properly conveyed to our consumers. We value your brands and open to discuss upon your budget or investment plan. We are eager to explore potentials for your brands and lead nurturing success in the fast-paced, competitive landscape.

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